DD-Atelier is Closing and I am in MOURNING.

dd-atelier-closing

I wish I could go back in time and buy a black dress from DD-Atelier.

I have never mourned the passing of a clothing company before, but no other company has meant as much to me as this one has.

Understand that I love most of the companies I have mentioned in the short time I’ve been blogging.

Biubiu introduced me to the busty clothing world. Urkye fits me like a dream. Pinup Girl Clothing made my wedding magical. Naoko is a dream come true.

But DD-Atelier! DD-Atelier changed my life.

When I first discovered this company, the value of the Euro had more-or-less priced me out of ever purchasing anything. This changed around the summer of 2015, when I ordered my first item.

 

dd-atelier-tie-dye-dress

 

 

And . . . it didn’t fit. I couldn’t zip it past my flared ribcage, and as I’d foolishly convinced myself that I could somehow cardio my way into losing a few inches of bone, I never returned the item.

It’s still hanging in my closet, tags attached, waiting for someone with a non-flared ribcage to purchase it.

So why did I order again? Because this piece was so creatively structured around the bust. Often, companies rely on princess seams or darts to accommodate a larger bust.

DD-Atelier took a different approach.

Each piece accommodates the bust in a uniquely flattering manner. Some, like the first item I purchased, utilized additional panels to create an architecturally perfect enclosure for larger busts.

And hey, some of them used princess lines as well — but with a precision that was downright artistic.

dd-atelier-ornella-dress.jpg

More importantly, DD-Atelier was the rare busty line that offered so much more than cotton jersey basics and vintage-inspired numbers. They released basics, yes, but they also provided busty ladies with officewear, sundresses, winter coats, rain jackets, pajamas, evening gowns, cocktail attire, and more.

 

dd-atelier-white_cayenne_jacket

I cannot tell you how much I wish I’d purchased their suffragette suit when it was still in stock.

 

Certainly, the flawless construction of their clothing made me feel like every time I wore DD-Atelier was a special occasion, even if it was anything but. I’ve worn their clothing in job interviews, to meet with my wedding planner, and even on hikes.

 

dd-atelier-diva-dress

The Diva Dress. For divas, by divas.

 

While DD-Atelier had a “signature” collection that included classics like the Diva Dress and the Cayenne skirt set, I will always regard their team as innovators above all else.

 

dd-atelier_cayenne

The Cayenne is equal parts “flattering” and “professional.”

And here’s the saddest part: If the busty clothing world were larger, more profitable, and, let’s face it, less moral, DD-Atelier would have revolutionized the entire industry. Every other company would be copying their styles.

Substandard, mimeograph-quality pieces would be popping up in fast-fashion stores around the world.

Understand, I wouldn’t want that to happen. But I do wish that the small, creative, internationally successful companies that form the backbone of the busty clothing community would receive the accolades and recognition that they deserve.

These are companies that have never participated in Fashion Week. They don’t have name recognition in the wider fashion community.

 

But they make their customers happy. DD-Atelier made me feel beautiful every time I opened my closet.

So I want to honor their contributions to the bust community. I’ll devote a few posts here to the pieces I’ve purchased over the years, with the hope that other busty companies survive, and continue the tradition of creativity and innovation that DD-Atelier embodied.

Introducing Kit: A Bespoke Clothing Company Coming Soon to a Cocktail Party Near You

Kit_dress_page_coupon

Kit: A uniform soldiers wear into battle. Sounds about right!

I am always on the lookout for new busty or bust-friendly companies based in the United States.

This is mostly to save on shipping expenses, particularly for returns. But more than that, I want domestic busty clothing companies to be so successful that investors start to recognize the demand for these products is very real, and very profitable.

In other words, it would be awesome if investors paid more people to design clothing for us.

And by “us,” I mean “me.”

Which is why I was delighted to see that The Houston Chronicle has profiled Merin Guthrie, founder of a new, body-friendly clothing line named Kit.

Guthrie crowdfunded to start this company, and has achieved quite the following thus far. Kit primarily offers classic silhouettes — office-appropriate investment pieces that will last forever and work for a number of occasions. This includes a standard black wrap dress.

kit_wrap_dress

A classic black wrap dress that actually fits? Do those exist?

As a busty lady, I’ve been told repeatedly that wrap dresses are flattering and that they totally hold their shape and flatter the décolletage.

In my experience, however, wrap dresses exist solely to let the curious public know what color my bra is.

I certainly hope Kit can prove me wrong. Because PRETTY.

Kit doesn’t serve the busty community exclusively. Instead, it asks users to create “Size You.”

This is a personalized size based on user-based input, like body shape, height, weight, bra size, and measurements.

kit_body_shape_guide

So this company could potentially be an EXTRA-win. It may be the rare company that offers a Perfect Fit rather than a Good Enough fit.

They recently redesigned their website, making it more responsive and streamlined.  You can also learn more about the KIT team, which is especially refreshing. While busty shoppers are often familiar with company founders, I really haven’t seen anything this personalized on any of the other clothing websites I frequent.

Speaking of personalized, Kit is hosting a pop-up shops this week!

And by hosting, I mean HOSTING.

Their pop-ups include cocktail parties. Two great tastes, one great event.

Actually, make that TWO great events.

If you’re in New York City on Thursday, be sure to visit the Village between 6 and 8 p.m.

If you can’t do weekdays, you can also meet the KIT team in Greenwich, CT between 11 a.m. and 1 p.m.

Be sure to R.S.V.P. if you decide to go. I may visit one or the other, so you just might see me there.

And check back for an interview with Natalie Christopher, their Customer Experience Director.