I am always on the lookout for new busty or bust-friendly companies based in the United States.
This is mostly to save on shipping expenses, particularly for returns. But more than that, I want domestic busty clothing companies to be so successful that investors start to recognize the demand for these products is very real, and very profitable.
In other words, it would be awesome if investors paid more people to design clothing for us.
And by “us,” I mean “me.”
Which is why I was delighted to see that The Houston Chronicle has profiled Merin Guthrie, founder of a new, body-friendly clothing line named Kit.
Guthrie crowdfunded to start this company, and has achieved quite the following thus far. Kit primarily offers classic silhouettes — office-appropriate investment pieces that will last forever and work for a number of occasions. This includes a standard black wrap dress.
As a busty lady, I’ve been told repeatedly that wrap dresses are flattering and that they totally hold their shape and flatter the décolletage.
In my experience, however, wrap dresses exist solely to let the curious public know what color my bra is.
I certainly hope Kit can prove me wrong. Because PRETTY.
Kit doesn’t serve the busty community exclusively. Instead, it asks users to create “Size You.”
This is a personalized size based on user-based input, like body shape, height, weight, bra size, and measurements.
So this company could potentially be an EXTRA-win. It may be the rare company that offers a Perfect Fit rather than a Good Enough fit.
They recently redesigned their website, making it more responsive and streamlined. You can also learn more about the KIT team, which is especially refreshing. While busty shoppers are often familiar with company founders, I really haven’t seen anything this personalized on any of the other clothing websites I frequent.
Speaking of personalized, Kit is hosting a pop-up shops this week!
And by hosting, I mean HOSTING.
Their pop-ups include cocktail parties. Two great tastes, one great event.
Actually, make that TWO great events.
If you’re in New York City on Thursday, be sure to visit the Village between 6 and 8 p.m.
If you can’t do weekdays, you can also meet the KIT team in Greenwich, CT between 11 a.m. and 1 p.m.
Be sure to R.S.V.P. if you decide to go. I may visit one or the other, so you just might see me there.
And check back for an interview with Natalie Christopher, their Customer Experience Director.